Marketing for Air Conditioning Businesses.
More installs, service calls and maintenance contracts, all year round. We help air conditioning, refrigeration and HVAC businesses get consistent enquiries through local SEO, Google Ads and CRO.
Flat out in summer, quiet in the shoulder months.
Air conditioning work is seasonal. Before and during summer you can't answer the phone fast enough, then demand drops away and the vans sit idle.
Service calls keep you busy, but installs and maintenance contracts are what grow the business. Without a steady source of new enquiries, it's hard to plan for either.
The problem with most digital marketing for air conditioning businesses
Most agencies run the same campaigns all year. They don't plan around the seasons, the difference between a service call and a ducted install, or the licensing customers look for when choosing an installer.
Marketing built around the air conditioning work you want.
We manage Google Ads, SEO and website improvements for heating and cooling businesses, planned around the way your work changes through the year.
Google Ads for Air Conditioning
Campaigns that follow demand through the year rather than running the same way every month, managed and adjusted monthly.
SEO for Air Conditioning
Better visibility for your installation, repair and servicing work in the areas you want to be known in.
Local & Regional Visibility
A stronger presence in Google Maps and local search results across your whole service area.
Enquiry-Focused CRO
Website improvements that make it easy for customers to book, especially when the heat arrives.
Call & Enquiry Tracking
Calls and enquiries tracked back to where they came from, so you can see what fills the diary.
Monthly Reporting
A plain-English monthly report on enquiries, cost per lead and what we're changing next.
How air conditioning customers search.
When an air conditioner breaks down in a heatwave, customers search "aircon repair" or "air conditioning service" plus their suburb and book whoever can come soonest. Speed and availability decide most of these jobs.
Installs are planned. Customers compare split and ducted systems, read reviews and check licences, often weeks before summer. Commercial clients, property managers and body corporates look for reliable servicing and maintenance contracts.
Searches like these
- air conditioning installation brisbane
- split system installation cost
- ducted air conditioning gold coast
- aircon repair near me
- commercial refrigeration repairs
What's shaping air conditioning work right now.
ARC numbers in your advertising
Businesses holding a Refrigerant Trading Authorisation must include the authorisation number in their advertising, including websites, online ads and vehicle signage.
Customers check licences
Between October 2025 and March 2026, the ARC's Look for the Tick site recorded more than 15,000 licence checks. Queensland also has more licence holders than any other state.
Refrigerant bans and rebates
Imports of small split systems using high-impact refrigerants are now banned, though installed systems aren't affected. Queensland's household appliance rebate has closed.
We plan your marketing around changes like these and keep your claims accurate.
Services we use for air conditioning businesses.
Most air conditioning businesses do not need all three at once. Our free marketing audit shows which one will make the biggest difference first.
Search Engine Optimisation
Builds long-term visibility for your installation and servicing work. The best time to start is well before summer, so it's working when demand peaks.
Google Ads
Brings in enquiries quickly and can move with the seasons, which makes it useful for both peak demand and the quieter months. We manage it every month.
Conversion Rate Optimisation
Improves how well your website turns visitors into bookings and quote requests, so you get more from every busy season.
Frequently Asked Questions
We work with air conditioning installers, HVAC contractors and refrigeration businesses, including split and ducted specialists, service and maintenance businesses, and commercial refrigeration.
Every business is different, so we quote individually rather than publishing set prices. Book a free marketing audit and we'll recommend what makes sense for your business and give you a quote. Ad spend is paid directly to Google and is separate from our fee.
Google Ads can bring in enquiries within the first week or two. Google Maps improvements usually take a few weeks to a couple of months, and SEO typically takes three to six months, so it's best started well before summer. These are typical timeframes, not guarantees.
No. We're based in Brisbane and work with air conditioning and refrigeration businesses across Australia. Climate and licensing differ by state, and we plan around the ones that apply to you.
We manage them. We set up your campaigns, then review and adjust them every month as demand changes through the year. You get a plain-English report on the results.
Yes. Most websites can be improved rather than rebuilt. The free audit will show which applies to yours, and if a rebuild is the better option, we'll explain why.
Yes. Maintenance contracts help smooth out the quiet months, and commercial clients, property managers and body corporates look for different things from homeowners. We market to them separately.
Book a free marketing audit, ideally before your next busy season. We'll review your website, Google presence and any ads you're running, then show you where the opportunities are.
Ready to generate more air conditioning enquiries?
Book a free marketing audit. We'll look at your current digital presence and tell you honestly what's possible.