Marketing for Mining & Civil Businesses.
More of the right enquiries from developers, builders and head contractors. We help civil contractors, earthmoving businesses and mining services companies win consistent work through SEO, Google Ads and CRO.
Your next contract starts long before the tender.
Most civil and mining work comes through tenders, panels and long-standing relationships. That pipeline is lumpy. A big package finishes, the next one is still months from award, and crews and machines sit waiting while the overheads keep running.
Before a developer, project manager or procurement team calls, they look you up. If your website doesn't show your capability, fleet, safety record and the projects you've delivered, you're harder to shortlist than a competitor whose website does.
The problem with most digital marketing for civil and mining contractors
Most agencies treat civil and mining contractors like a local tradie. They chase cheap clicks and small jobs, and don't understand prequalification, tenders, long sales cycles or what a procurement team checks before a contractor makes the shortlist.
Marketing built around the civil and mining work you want.
We handle the digital marketing for civil contractors and mining services businesses: Google Ads, SEO and website improvements, with every enquiry tracked through to quoted work.
Google Ads for Mining & Civil
Campaigns focused on the projects and clients worth pricing, managed every month so your budget goes on qualified leads.
SEO for Mining & Civil
Better search visibility for the civil construction, earthworks and mining services you deliver, in the regions you work.
Local & Regional Visibility
Local SEO and a stronger Google Maps presence in the regions your crews mobilise to, from South East Queensland to the Bowen Basin.
Enquiry-Focused CRO
Website improvements that show developers and procurement teams your capability and turn more visits into project enquiries.
Call & Enquiry Tracking
Calls, forms and quote requests tracked back to their source, so you know which marketing brings in real projects.
Monthly Reporting
Clear, honest reporting on enquiries, quoted work, cost per lead and where growth is coming from.
How civil and mining buyers search.
Civil buyers split into two groups. Developers, builders, councils and owner-builders search Google directly, usually by service, scale and location: bulk earthworks in a growth corridor, drainage contractors on the Gold Coast, a site preparation crew for a new subdivision. They compare a few contractors online and call the ones that look capable of the job.
Head contractors and mine operators work differently. They find suppliers through prequalification registers, supplier portals and existing relationships, then check your website and Google presence before they put you on a shortlist. For them, your online presence has to confirm what your tender or capability statement already says about your crews, fleet and safety record.
Searches like these
- civil contractors brisbane
- bulk earthworks sunshine coast
- drainage contractors gold coast
- earthworks contractor near me
- mining services companies queensland
What's shaping civil and mining work right now.
A $127.5 billion pipeline
QMCA's 2025 report puts Queensland's major projects pipeline at $127.5 billion over the five years to 2029-30, up 22.7% on the year before. Roads and bridges had the biggest funded increase, led by the $9 billion Bruce Highway safety program.
Mining is less certain
Funded mining and heavy industry work rose $3.8 billion, but 59.6% of the sector's pipeline is still unfunded, the highest of any sector. Mining services demand depends more on commodity prices and approvals than road work does.
Crews are the constraint
Queensland's major projects will need about 41,000 construction workers by 2029-30, up from about 26,000 in 2025-26, and earthmoving plant operators are among the most needed roles on those projects.
We plan your marketing around conditions like these, so your pipeline doesn't depend on one contract.
Services we use for civil and mining businesses.
Most civil and mining businesses do not need all three at once. Our free marketing audit shows which one will make the biggest difference first.
Search Engine Optimisation
Builds long-term visibility for the civil construction and mining services you deliver, so developers and procurement teams find you when they research contractors. It keeps working between tenders.
Google Ads
Useful when you have crews and machines to keep busy now, or want to reach developers planning projects in a new region. We manage campaigns every month.
Conversion Rate Optimisation
Helps your website show your capability, safety record and past projects clearly, so more of the right visitors get in touch about a project.
Frequently Asked Questions
Civil contractors and civil construction companies, earthworks and excavation businesses, drainage and pipeline contractors, road and subdivision civil crews, and mining services companies, including site services, maintenance, haulage and drill and blast contractors. We work with established contractors and growing businesses.
We don't publish set prices, because every contractor is different. The right mix depends on the work you want, the regions you cover and your capacity. Book a free marketing audit and we'll give you a quote that fits. Ad spend is paid directly to Google and is separate from our fee.
Google Ads can bring in enquiries within the first few weeks, and SEO typically takes three to six months to build. Civil and mining projects have long sales cycles, so we report on enquiries and quoted work along the way, not just contracts won.
No. We're based in Brisbane and work with civil and mining businesses across Australia, including regional contractors working in the Bowen Basin, Central Queensland and North Queensland.
We manage them. We set up your campaigns, then review and adjust them every month based on the enquiries and quote requests they bring in. You get a plain-English report on the results.
Yes. Most contractor websites can be improved rather than rebuilt. The free audit will show which applies to yours, and if a rebuild is the better option, we'll explain why.
Tenders and relationships decide who is eligible, but your online presence often decides who gets the call. Procurement teams, developers and project managers check contractors online before shortlisting, and smaller clients find contractors through Google. Marketing makes sure what they find backs up your reputation.
Book a free marketing audit. We'll review your website, Google presence and any ads you're running, then show you where the opportunities are.
Ready to generate more mining & civil enquiries?
Book a free marketing audit. We'll look at your current digital presence and tell you honestly what's possible.