Marketing for Roofers.
More enquiries for the roofing work that pays. We help roofing companies and roof restoration businesses get consistent leads through local SEO, Google Ads and CRO.
Getting more of the bigger roofing jobs.
Leak repairs keep the phone ringing, but restorations and re-roofs are where the margin is. Many roofing businesses rely on word of mouth and shared leads for both, with little control over which jobs come in.
After big storms, homeowners are warned to be careful about who they let on their roof. Roofers who are easy to find and easy to check online are the ones who get the call.
The problem with most digital marketing for roofers
Most agencies treat roofing like any other home service. They don't account for storm season, the gap between a small repair and a full re-roof, or how much trust matters to homeowners choosing a roofer.
Marketing built around the roofing work you want.
As a digital marketing agency for roofing companies, we manage Google Ads, roofing SEO and website improvements, with every enquiry tracked through to signed work.
Google Ads for Roofers
Campaigns built around the roofing jobs you want and matched to how much work your crews can take on.
SEO for Roofers
Roofing SEO that lifts your local search rankings for the roofing services and suburbs your crews actually cover.
Local & Regional Visibility
A better presence in Google Maps and local search results across your whole service area.
Enquiry-Focused CRO
Website improvements that build trust with homeowners and turn more visits into quote requests.
Call & Enquiry Tracking
Calls and enquiries tracked back to their source, so you know which marketing brings in roofing leads.
Monthly Reporting
A plain-English monthly report on enquiries, cost per lead and what we're working on next.
How roofing customers search.
Someone with water coming through the ceiling searches "roof leak repair" plus their suburb and calls straight away. After a hailstorm, storm damage searches spike across whole regions overnight.
Restoration and re-roof customers take longer. They research costs, read reviews and usually compare a few quotes over several weeks before choosing a roofer, so being visible throughout that research matters.
Searches like these
- roof leak repair brisbane
- roof restoration gold coast
- re-roofing cost
- storm damage roof repair
- metal roof replacement ipswich
What's shaping roofing work right now.
Storm season
Queensland's severe weather season runs from October to April. The October 2025 Brisbane hailstorm alone produced almost 26,000 insurance claims, with roof damage among them.
Storm chaser warnings
After hailstorms, Queensland Fair Trading and insurers tell homeowners to check a roofer's QBCC licence, avoid paying upfront and speak to their insurer before agreeing to repairs.
QBCC advertising rules
Roofing work over $3,300 needs a QBCC licence, and licensees must show their licence details in their advertising, including websites and social media.
We plan your marketing around changes like these, so you're ready before demand arrives.
Services we use for roofing businesses.
Most roofing businesses do not need all three at once. Our free marketing audit shows which one will make the biggest difference first.
Search Engine Optimisation
Roofing SEO builds long-term search visibility for restorations, re-roofs and repairs in the areas you work. It takes a few months, then keeps bringing in leads without a cost per click.
Google Ads
Brings in enquiries quickly, which matters most in storm season and when you have crews to keep busy. We manage campaigns every month.
Conversion Rate Optimisation
Helps your website earn a homeowner's trust and turn more visits into quote requests, especially for bigger restoration jobs.
Frequently Asked Questions
We work with roofing companies, roofing contractors and roof restoration businesses, including tile and metal roofers, re-roofing specialists, gutter and fascia businesses, and commercial and strata roofers.
We price each roofing business individually, because no two have the same area, services or capacity. Book a free marketing audit and we'll put together a quote that suits your business. Ad spend is paid directly to Google and is separate from our fee.
Google Ads can start bringing in calls within the first week or two. Google Maps improvements usually take a few weeks to a couple of months, and roofing SEO typically takes three to six months to build. These are typical timeframes, not guarantees.
No. We're based in Brisbane and work with roofing businesses across Australia. Storm seasons and licensing differ by state, and we plan around the ones that apply to you.
We manage them. We set up your campaigns, then review and adjust them every month based on the enquiries and jobs they bring in. You get a plain-English report on the results.
Yes. Most roofing websites can be improved rather than rebuilt. The free audit will show which applies to yours, and if a rebuild is the better option, we'll explain why.
We can make sure you show up when homeowners search for storm damage and leak repairs. Work that insurers allocate directly runs through their own repairer arrangements, which advertising can't buy you into.
Book a free marketing audit, ideally before storm season. We'll review your website, Google presence and any ads you're running, then show you where the opportunities are.
Ready to generate more roofing enquiries?
Book a free marketing audit. We'll look at your current digital presence and tell you honestly what's possible.