Marketing for Concreters.
More driveway, slab and decorative concrete jobs. We help concreting businesses get consistent enquiries through local SEO, Google Ads and CRO.
Winning more of the concreting jobs you want.
Concreting is bought on looks and trust. Plenty of concreters do great work but rely on word of mouth and shared leads, so the jobs that come in aren't always the ones they want.
Weather adds another layer. Rain stops pours and slows enquiries, which makes a steady flow of new work even more important when the dry months arrive.
The problem with most digital marketing for concreters
Most agencies don't understand how concreting work is won. They spend budgets on people who were never going to book, miss the difference between homeowners and builders, and overlook Queensland's advertising rules.
Marketing built around the concreting work you want.
We manage Google Ads, SEO and website improvements for concreting businesses, with every enquiry tracked so you know what each concrete job cost to win.
Google Ads for Concreters
Campaigns built around the concreting jobs you want, managed every month so your budget goes on leads worth having.
SEO for Concreters
Better visibility for your concreting services, from driveways to slabs, in the suburbs you cover.
Local & Regional Visibility
A stronger presence in Google Maps and local search results, where most local concreting searches start.
Enquiry-Focused CRO
Website improvements that show off your work and turn more visitors into quote requests.
Call & Enquiry Tracking
Calls and enquiries tracked back to their source, so you can see which marketing brings in concrete leads.
Monthly Reporting
A plain-English monthly report on enquiries, cost per lead and what we're changing next.
How concreting customers search.
Homeowners search by job and finish: concrete driveways, exposed aggregate, shed slabs, patios. Many start by searching costs, then look closely at photos of finished work and reviews before getting a few quotes.
Builders search for a concreter who can handle house slabs and commercial work on schedule. Most searches include a suburb or "near me", because concreting is local work and customers want someone close by.
Searches like these
- concrete driveway cost
- exposed aggregate driveway brisbane
- shed slab logan
- concreters near me
- house slab concreter gold coast
What's shaping concreting work right now.
QBCC advertising rules
Queensland licensees must show their licensed name and licence number in their advertising, including websites, social media pages and vehicle signage. Penalties for leaving them off run to thousands of dollars.
Driveway crossover permits
In Brisbane, the section of driveway between the road and the property boundary needs a council permit and must meet council's technical standards. Many homeowners don't know this until a concreter tells them.
The wet season
Rain stops pours and slows enquiries in the wetter months, so marketing that runs the same way all year wastes budget when crews can't work.
We plan your marketing around conditions like these, so budget goes where it can actually turn into work.
Services we use for concreting businesses.
Most concreting businesses do not need all three at once. Our free marketing audit shows which one will make the biggest difference first.
Search Engine Optimisation
Builds long-term visibility for the concreting work you want in the areas you cover. It takes a few months, then keeps bringing in leads without a cost per click.
Google Ads
Brings in enquiries quickly when you have crews to keep busy, and can be scaled back in wet weeks. We manage campaigns every month.
Conversion Rate Optimisation
Helps your website show off your best work and turn more visitors into quote requests.
Frequently Asked Questions
We work with residential and commercial concreters, including driveway and decorative concrete specialists, slab contractors and businesses that work mainly for builders.
Every concreting business is different, so we quote individually rather than publishing set prices. Book a free marketing audit and we'll recommend what makes sense for your business and give you a quote. Ad spend is paid directly to Google and is separate from our fee.
Google Ads can start producing enquiries in the first week or two. Google Maps improvements usually take a few weeks to a couple of months, and SEO typically takes three to six months to build. These are typical timeframes, not guarantees.
No. We're based in Brisbane and work with concreting businesses across Australia. Licensing, councils and weather differ by area, and we plan around the ones that apply to you.
We manage them. We set up your campaigns, then review and adjust them every month based on the enquiries and jobs they bring in. You get a plain-English report on the results.
Yes. Most concreting websites can be improved rather than rebuilt. The free audit will show which applies to yours, and if a rebuild is the better option, we'll explain why.
Partly. Builder work mostly comes through relationships and repeat jobs, and no ad replaces that. We can make sure you show up when builders search for concreting contractors in your area and that your business looks like one they can trust with a schedule.
Book a free marketing audit. We'll review your website, Google presence and any ads you're running, then show you where the opportunities are.
Ready to generate more concreting enquiries?
Book a free marketing audit. We'll look at your current digital presence and tell you honestly what's possible.